TIHAR Jail as a brand

      "Try to attain perfection ,what ever you may be doing . It may be cutting grass or riding a horse try to be the best in your business" . I don't like straight thinking ,that's why I keep telling "perfection is better than affection, just reverse.

    Here I'm talking about the brand called Tihar jail, India's oldest and biggest jail.You must be thinking what suddenly happened to me that I'm talking about a jail as a brand while India is full of brands like IIM's, IIT's, IPL , AMUL , ITC etc the list goes on. Is n't it crazy, yes it is. Look at the brand association of Tihar jail , who ever does the greatest crime in India sends to Tihar.

    In business management term , any product which is having a great brand awareness and some big brand association is called as a BRAND.In that sense Tihar is the top uttered brand in India.

Touche!